Zur Repräsentation von Frauen im Olympischen Boxen.
Die Instagram-Auftritte dreier nationaler Boxver-bände im Vergleich.
DOI:
https://doi.org/10.48435/JSkMs.2026.00.%25pSchlagwörter:
Olympisches Boxen, Frauen im Boxsport, Verbandsmedien, Repräsentation, Social MediaAbstract
Obwohl Frauen in den vergangenen dreißig Jahren zunehmend in den Boxsport integriert wurden, gilt Boxen noch immer weithin als primär männlich dominierte Sportart. Boxerinnen sehen sich einer strukturellen Unterrepräsentanz sowie einer Skepsis der Öffentlichkeit gegenüber. Medien der Sportverbände haben das Potenzial, Sportlerinnen gezielt anders als im Mainstream darzustellen. Vor diesem Hintergrund wird untersucht, wie nationale Verbände des Olympischen Boxens Frauen in ihren Instagram-Auftritten zeigen und welche länderspezifischen Bedingungen, Werte und Diskurse dies prägen. Vor dem theoretischen Hintergrund von Cultural und Gender Media Studies werden mittels qualitativer Inhaltsanalyse von 450 Instagram-Posts sowie Leitfadeninterviews mit Social Media-Verantwortlichen des Deutschen Boxsport-Verbands, England Boxings und der Russian Boxing Federation die Repräsentationspraktiken und Produktionsbedingungen dieser Verbände analysiert.
Die quantitative Repräsentation von Frauen im Boxsport variiert stark, wobei der deutsche und der englische Verband ein ausgeglicheneres Geschlechterverhältnis vermitteln als der russische. Qualitativ zeigen sich länderspezifische Muster in der Darstellung von Boxerinnen. Diese Unterschiede spiegeln neben deutlichen Differenzen in den zugrundeliegenden gesellschaftlichen Diskursen auch die Bedeutung materieller Ressourcen, Professionalisierungsgrade und strategischer Ziele wider.
Although women have been increasingly integrated into boxing over the past thirty years, boxing is still widely considered a primarily male-dominated sport. Female boxers face structural underrepresentation and public scepticism. Media outlets of Olympic sports organizations have the potential to deliberately portray female athletes differently than in the mainstream. This study examines how national Olympic boxing associations portray women in their Instagram accounts and identifies the country-specific conditions, values, and discourses that shape this portrayal. Drawing on the theoretical background of Cultural and Gender Media Studies, the representation practices and production conditions of these associations are analysed using qualitative content analysis of 450 Instagram posts and guided interviews with social media managers from the German Boxing Association, England Boxing, and the Russian Boxing Federation.
The quantitative representation of women in boxing varies greatly, with the German and English associations conveying a more balanced gender ratio than the Russian association. Qualitatively, country-specific patterns emerge in the portrayal of female boxers. These differences reflect significant differences in the underlying social discourses and the importance of material resources, levels of professionalization, and strategic goals.
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